Our best color ever. Definitive contrast.

BRAVIA-XR-A95L | Screen sizes 77" / 65" / 55"

Our brightest and widest range of colors and hues, powered by the intelligent Cognitive Processor XR™. With a QD-OLED screen enhanced by XR Triluminos Max, experience color performance with up to 200% as much color brightness of a conventional OLED TV. Individually lit pixels produce pure black, so your favorite movies, shows, and games burst to life on screen with extraordinary detail and depth.

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Actual prices may vary, contact a dealer for current prices and screen sizes.

  • Intelligent and powerful TV processing

    See how real your entertainment can be, with immersive depth and lifelike picture quality, powered by Sony’s intelligent Cognitive Processor XR™. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, boosting color, contrast, and clarity, bringing astounding realism to your content.

  • Our best color ever

    Experience our widest palette of colors with breakthrough QD-OLED panel technology. Enhanced by XR Triluminos Max™, millions of self-illuminating individual pixels deliver more saturation and brightness to every color, revealing all the exquisite detail and subtle hues of real life.

  • Feel immersive realism with pure black and our brightest colors

    Drastically transform the look and feel of your favorite content with enhanced QD-OLED contrast and color. By pairing our QD-OLED panel and XR OLED Contrast Pro, see up to 200% color brightness compared to conventional OLED TVs, bringing scenes to life with pure black and our brightest colors.

  • The entertainment you love. With help from Google

    With 700,000+ movies and TV episodes, live TV, and more available across 10,000+ apps, Google TV takes streaming and live TV to the next level – bringing together your favorite entertainment from across your apps and organizing it all, just for you. Searching is easy – just ask Google. Try saying, “Hey Google, find action movies” to search across your favorite apps.1

  • Movies on us with BRAVIA CORE™

    With the BRAVIA CORE™ app, enjoy the latest Sony Pictures Entertainment titles and the largest IMAX® Enhanced collection. Simply redeem the included credits to choose from hundreds of the latest releases. You’re also subscribed to an amazing selection of movies to stream anytime. With Pure Stream™, get near lossless 4K UHD Blu-ray quality for stunning visuals and expressive sound.2,3

  • Discover new ways to enjoy TV with BRAVIA CAM

    Connect the supplied BRAVIA CAM for an even more dynamic viewing experience. Ambient Optimization Pro recognizes where you’re sitting in the room and automatically optimizes the picture and sound for the environment. You can also enjoy video chat with friends and family on the big screen.18

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Additional Features Specifications
Coming Soon!
Screen Size
  • 77" Class (76.8” diag.)
  • 65" Class (64.5" diag.)
  • 55" Class (54.6" diag.)
Display Type
  • QD-OLED
Display Resolution
4K HDR (3840 X 2160)
  • ✔
Picture Processor
  • 4K HDR X1™ Ultimate Processor
Color Technology
  • TRILUMINOS™ Display
  • Super bit mapping™ 4K HDR
Clarity Enhancement
  • Object-based Super Resolution Dual database processing
Contrast Enhancement
  • OLED Panel + Pixel Contrast Booster Object-based HDR remaster
HDR Certification
  • HDR 10, HLG, DV & IMA X Enhanced3
Speaker Technology
  • Acoustic Surface Audio+™
Smart TV | AndroidTV™
Google Assistant Built in, Amazon
Alexa & Google Home compatible
  • ✔
Voice
  • Hands-free Voice Search
WI-FI Standard
Wi-Fi Certified 802.11a/b/g/n/ac
  • ✔
Design
  • One Slate Design
Control Type
  • IP/IR/RS232
HDMI Ports
  • 4 HDMI 2.0b (eARC support)
Dimensions: TV Without Stand
  • 67 5/8 x 38 7/8 x 1 7/16 inch (77")
  • 56 7/8 x 32 3/4 x 1 3/8 inch (65")
  • 48 1/4 x 27 7/8 x 1 3/8 inch (55")
Dimensions: TV With Stand
  • 67 5/8 x 40 x 16 1/4 inch (77")
  • 56 7/8 x 33 7/8 x 13 3/8 inch (65")
  • 48 1/4 x 29 1/8 x 10 7/8 inch (55")
VESA® Hole Pitch
  • 300 x 300 mm (77")
  • 300 x 300 mm (65")
  • 300 x 300 mm (55")
Weight: TV Without Stand
  • 77.6 lb (77")
  • 51.6 lb (65")
  • 38.8 lb (55")
Weight: TV With Stand
  • 81.3 lb (77")
  • 54.9 lb (65")
  • 41.9 lb (55")