BRAVIA XR X90L | Screen sizes 98" / 85" / 75" / 65" / 55"

See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay.

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Intelligent and powerful TV processing
See how real your entertainment can be, with immersive depth and lifelike picture quality, powered by Sony’s intelligent Cognitive Processor XR™. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, boosting color, contrast, and clarity, bringing astounding realism to your content.
Enhanced contrast and impressive brightness
Experience real-life depth and detail with the deep black and impressive brightness. By controlling brightness in sections of the screen independently, Full Array LED backlighting balances light output to ensure scenes are full of breathtaking contrast. XR Contrast Booster™ further enhances contrast to feel more true-to-life by maximizing peak brightness and precisely controlling black levels.
Billions of real-world colors
Access billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR Triluminos Pro™ enhances the range of hues and saturation, revealing extremely precise details within textures, and skin tones that look completely natural.
The entertainment you love. With help from Google
With 700,000+ movies and TV episodes, live TV, and more available across 10,000+ apps, Google TV takes streaming and live TV to the next level – bringing together your favorite entertainment from across your apps and organizing it all, just for you. Searching is easy – just ask Google. Try saying, “Hey Google, find action movies” to search across your favorite apps.¹
Movies on us with BRAVIA CORE™
With the BRAVIA CORE™ app, enjoy the latest Sony Pictures Entertainment titles and the largest IMAX® Enhanced collection. Simply redeem the included credits to choose from hundreds of the latest releases. You’re also subscribed to an amazing selection of movies to stream anytime. With Pure Stream™, get near lossless 4K UHD Blu-ray quality for stunning visuals and expressive sound.^2,3

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Additional Features Specifications

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Footnotes

¹ User must accept Google Terms of Service (http://www.google.com/policies/terms/), Play Terms of Service (https://play.google.com/intl/en-US_us/about/play-terms/index.html) and Privacy Policy (http://www.google.com/policies/privacy/) to use TV. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system, and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device. Google, YouTube, YouTube Music, Google TV and other marks are trademarks of Google LLC. ² Purchase an eligible TV and register for BRAVIA CORE™ by February 23, 2026 to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply, for full details see https://www.sony.net/bravia-core. Network services, content, and operating system and software of product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration, and credit card information. ³ User must setup broadband network environment. By default, Pure Stream setting is turned OFF and must be turned ON in BRAVIA CORE settings. BRAVIA CORE offers streaming between 30Mbps-80Mbps once user turns ON Pure Stream. To access Pure Stream at 30Mbps, user must have a minimum internet speed of 43Mbps over Wi-Fi. To access highest quality Pure Stream available at 80Mbps user must have minimum internet speed of 115Mbps over Wi-Fi. Subject to user’s network operator’s video streaming restrictions, BRAVIA CORE automatically selects the best bitrate as following with adaptive streaming functionality based on the internet speed available. ⁴ Screen Size feature will be available via future firmware update. ⁵ Game title supporting VRR and/or 4K/120fps required. VRR results may vary depending on the game you're playing. If enabling VRR results in any unexpected visual effects, you can turn it off at any time. ⁶ Input lag time measured via 4K/120fps game via HDMI input, may differ by real-time usage environment or specific conditions. Game title supporting 4K/120fps required. ⁷ To activate Auto HDR Tone Mapping, must enable feature when pairing TV and PS5 for the first time; or will need to disconnect TV and PS5, perform factory reset on PS5 and enable the feature during initial setup. Auto Genre Picture Mode works when Auto Picture Mode on the TV is set to ON. Both features are supported only when PS5 and TV are directly connected. Applicable models: All BRAVIA XR models, X85K, X80K. ⁸ Dolby Vision and Atmos content compatible with streaming services or compatible content device connected via HDMI input (sold separately). ⁹ IMAX Enhanced content enables full IMAX Enhanced experience with compatible streaming services such as BRAVIA CORE, or compatible content device connected via HDMI input (sold separately). ¹⁰ Netflix streaming membership required. 4K Ultra HD availability subject to your Netflix subscription plan, internet service, device capabilities, and content availability. www.netflix.com/termsofuse. ¹¹ Acoustic Centre Sync works with compatible Sony soundbars and AV receivers. For full compatibility list: https://www.sony.net/hav_faq. ¹² 4K: 3,840 x 2,160 pixels. Upscaled, simulated and enhanced 4K images will vary based on source content. ¹³ XR Clear Image feature will be available Spring 2023 ¹⁴ This feature is for users of streaming apps. TV broadcasts cannot be accessed when using Kids Profile. Some TV functions may not be available while using Kids Profile, such as changing settings or inputs. ¹⁵ This Sony TV is compatible with AirPlay 2 and HomeKit. iOS 12.2 or later or macOS 10.14.4 or later is required. Apple ID account required. Subscriptions may be required to access certain content. ¹⁶ Actual look may differ depending on TV size and type of cables used. ¹⁷ Some BRAVIA CAM features may require future firmware update.

© 2023 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited.
Sony, BRAVIA, BRAVIA XR, Cognitive Processor XR, XR Triluminos Max, XR Motion Clarity, BRAVIA CORE, and the Sony logo are trademarks of Sony Corporation. Google TV is the name of this device's software experience. Google, YouTube, YouTube Music, Google TV and other marks are trademarks of Google LLC. “PlayStation Family Mark,” “PlayStation,” “PS5 logo” and “PS5” are registered trademarks or trademarks of Sony Interactive Entertainment Inc. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice. Screen images simulated.

Vibrant contrast. Vivid colors.

BRAVIA XR X90L | Screen sizes 98" / 85" / 75" / 65" / 55"

Intelligent and powerful TV processing

Enhanced contrast and impressive brightness

Billions of real-world colors

The entertainment you love. With help from Google

Movies on us with BRAVIA CORE™