Unlock the World’s Colors.

XBR-X950G Series | Screen sizes 85” / 75” / 65” / 55”

Unlock the world of ultimate colors and contrast with the X950G 4K HDR TV from Sony. Incredibly clear 4K HDR picture quality is powered by the Picture Processor X1 Ultimate, and content has never been brighter than with Full Array Local Dimming & Boosting. X-Motion Clarity technology makes action scenes look like real life.

Starting at $1,399.99

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  • Enhanced brightness, incredible contrast with Full Array Local Dimming & Boosting

    Sony’s Full-Array Local Dimming and Boosting technology dynamically changes the light levels in sections of the screen depending on the content, resulting in a dramatic increase in contrast and brightness. Add in X-tended Dynamic Range™ PRO 6x which gives the screen 6 times the contrast range of a conventional LED-edge lit TV.3 By accurately balancing the light output across the screen, darker scenes get darker and brighter scenes get brighter.

  • Intelligent processing, ultimate realism.

    Simply put, our proprietary 4K HDR Picture Processor X1™ Ultimate is our best processor, ever. Object-based rendering happens in real time at lightning speed to remaster and upscale everything you see to near-4K HDR quality.1,2 Everything on the screen is identified, analyzed and optimized individually to adjust the overall contrast, sharpness and color for a picture that looks nearly identical to the real thing.

  • Experience a more natural picture with 4K X-Reality PRO & Object-Based Super Resolution

    Every object, accurately displayed. With Object-Based Super Resolution in combination with 4K X-Reality PRO™, you’ll see lifelike detail, textures, and clarity in everything you watch. Leveraging intelligent dual database processing, pictures look cleaner with less on-screen noise. Every single pixel is enhanced beautifully by Sony’s best 4K HDR Picture Processor X1™ Ultimate.1,2

  • See the big picture with 4K HDR, IMAX Enhanced and Dolby Vision

    High Dynamic Range (HDR) picture is the way TV was always meant to be watched. 4K Ultra HD resolution and HDR video content combine to bring dazzling detail, color and contrast to everything you watch, while keeping a far wider range of brightness than other video formats.1 IMAX Enhanced™4 makes movies feel larger than life. Dolby Vision™5 brings scenes to life with striking highlights, deeper darks and vibrant colors. Whichever format you choose, Sony TVs deliver picture-perfect reality, creating an immersive and engaging cinematic experience.

  • Every seat is the best seat in the house

    X-Wide Angle technology gives the X950G vivid real-world colors from any angle while retaining more color and brightness than other LED TVs. Enjoy a great picture with incredible color from anywhere in the room. (75” and 85” class only)

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Additional Features Specifications
Screen Size
  • 85" Class (84.6" diag.)
  • 75" Class (74.5" diag.)
  • 65" Class (64.5" diag.)
  • 55" Class (54.6" diag.)
  • 49" Class (48.5" diag.)
Display Type
  • LED
Display Resolution
4K HDR (3840 X 2160)
  • ✔
Picture Processor
  • 4K HDR X1™ Extreme Processor
Color Technology
  • TRILUMINOS™ Display
  • Super bit mapping™ 4K HDR
Clarity Enhancement
  • 4K X-Reality PRO
  • Dual database processing
Contrast Enhancement
  • X-Tended Dynamic Range PRO 6x7 & Object-based HDR remaster
HDR Certification
  • HDR 10, HLG, DV & IMA X Enhanced3
Smart TV | AndroidTV™
Google Assistant Built in, Amazon
Alexa & Google Home compatible
  • ✔
Voice
  • Voice Remote
WI-FI Standard
Wi-Fi Certified 802.11a/b/g/n/ac
  • ✔
Design
  • Narrow Frame Design
Control Type
  • IP/IR/RS232
HDMI Ports
  • 4 HDMI 2.0b (ARC support)
Dimensions: TV Without Stand
  • 75 1/4 x 43 1/4 x 2 7/8"(85")
  • 66 x 37 3/4 x 2 7/8" (75")
  • 57 x 32 3/4 x 2 3/4" (65")
  • 48 3/8 x 27 7/8 x 2 3/4" (55")
  • 43 1/8 x 24 7/8 x 2 3/4" (49")
Dimensions: TV With Stand
  • 75 1/4 x 46 3/8 x 15 5/8"(85")
  • 66 x 40 3/4 x 14" (75")
  • 57 x 35 3/8 x 11 3/4" (65")
  • 48 3/8 x 30 3/8 x 10 5/8" (55")
  • 43 1/8 x 27 3/8 x 10 5/8" (49")
VESA® Hole Pitch
  • 400 x 400 mm (85")
  • 400 x 300 mm (75")
  • 300 x 300 mm (65")
  • 300 x 300 mm (55")
  • 200 x 200 mm (49")
Weight: TV Without Stand
  • 99.6 lb (85")
  • 77.1 lb (75")
  • 54 lb (65")
  • 40.1 lb (55")
  • 30 lb (49")
Weight: TV With Stand
  • 106.2 lb (85")
  • 80.9 lb (75")
  • 56.2 lb (65")
  • 42.1 lb (55")
  • 32 lb (49")